A Website Is Just The Starting Point For Businesses Online

In today’s day and age, having a website is simply just the starting point for an online presence. And while, your website, is a great starting point – you can add a ton of fuel to your customer acquisition and service engine with some other tools.

There is now an advent of social services like Facebook, Twitter and Foursquare that every small business needs to consider when developing their online strategy. And while this may seem daunting, this expanding landscape actually provides some amazing opportunities for small businesses.

These services provide you with a new way to connect with an active and engaged audience.

For example, with Twitter or Facebook, you can have conversation with potential customers in real time online – answering their questions or sending out information updates such as a special of the day or a weekend sale.

These services also allow for another way for your business to be discovered.

For example, if you integrate well with check-in services like the very popular Foursquare, customers can search and find your business through smart phones and check-in to your business, which increases their interaction with your business.

And these are just some of the larger services out there.

There a ton of services out there that segment the marketplace over various niches. For example, if you run a small service or contracting business (roofers, plumbers, house cleaners, dentists, etc.) you need to be integrated with Angie’s List – because it’s not only a great service for your market but because your competition is likely there already.

As we mentioned before, managing all of these services can be daunting, and you’re likely far too busy running your company. Lean Sumo can help!

Additionally, not all opportunities are created equal. It’s important to understand these services and whether or not there is a benefit to you to incorporate these into your online strategy. Lean Sumo Creative can help!

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