Blog

Relevant thoughts, trends, and tools to help you and your business succeed online!

Logo Creation Process – Lean Sumo Creative

I recently started a new job at a web graphic and design company called Lean Sumo Creative as a Web and Graphic Designer. My first task was to design the company logo. Through this post, I aim to give you some insight into the design process of logo creation that businesses and other designers may find useful.

I always find that the easiest way to start designing a logo is by getting back to the basics and using a pencil and paper. The numbers beside each logo indicate the order in which I drew each.

Read More!

3 Reasons Why Your Business Needs Social Media & E-mail Marketing

Feeling overwhelmed at times with the many marketing channels and mediums on the web?  To name a few – E-mail newsletters, Youtube, Twitter, Facebook, online advertising, mobile marketing, and inbound/outbound marketing. According to a recent study by eMarketer, a leading internet industry research firm, small-medium sized businesses (SMB) find social media and e-mail marketing to be the best marketing tactics in terms of its cost-effectiveness and ease-of-use.

Read More!

Edmonton Web Design and Marketing Services

Located in the great city of Edmonton, Lean Sumo Creative is a full service website design and online marketing company.

We are passionate about helping Edmonton based businesses gain a foothold online so they can better compete for customers not only online but offline as well. We do this through the creation of websites that clearly communicate and market your company online.

Read More!

A Website Is Just The Starting Point For Businesses Online

In today’s day and age, having a website is simply just the starting point for an online presence. And while, your website, is a great starting point – you can add a ton of fuel to your customer acquisition and service engine with some other tools.

Read More!

5 Reasons Why Your Business Needs An Online Presence

Still on the fence whether or not you and your business needs an online presence?  Maybe you’re contemplating to set up a Twitter account or Facebook page, and/or have yet to take the plunge with setting up your own website.  Although this may seem like a daunting and complicated issue, understanding the impact is in fact very simple.

Read More!